Monday, 10 December 2012

Screen Shots from creating ancillary products

We managed to get a really good photo for our ancillary products when we were filming. The original photo was Jack standing in front of the sun with his guitar, so we edited it so that it was more of a silhouette. 
  We did this by changing the contrast and the brightness of the photo and changing the saturation of colours. We didn't really have too much of a plan in terms of the colours and the exact look of the cover, mainly because neither of us have used Photoshop a lot before, so we did a lot of experimenting first before we added things like text and dimensions.


We took some panorama shots too when we were filming that we thought we could use across two panels of the digipak. This was the first photo we tried editing for the back, but we found it difficult to get the same tone of colours as the front cover because of where the light was coming from in the photo.





This was the second photo we had for the back. We ended up going with this one, because the artist and ourselves preferred the lighting and the general proxemics of the photo. We edited this one in much the same way as the album cover so that they would have a similar colour palette.













This is the final image for the two back panels. The track list will go on the right half as this will be the middle panel. We tried to get the colours as similar as possible to those on the front cover.
This is the whole of our digipak. We decided to have just one image of Jack's guitar across all three parts of the inside of the digipak. We chose a simple serif font, because we felt it looked more professional that a san serif. We felt that the most successful digipaks we looked at were the ones with a simple font, rather than trying to be too fancy and being harder to read. 




From a marketing perspective we felt it would be better to have a font that is easier to see from a distance so that passers by take notice.


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