Comparing Editing

One of the main pieces of advise we got from our target audience in terms of improving it was the pace of editing. Therefore, I have decided to compare our rough cut to a real music video from our genre to specifically look at the pace of editing:

Ben Howard Keep Your Head Up:

 Total Edits: 119

First 10 seconds: 5

Middle 10 seconds: 8

End 10 seconds: 2

Kings Of Leon Back Down South:

 Total Edits: 143

First 10 seconds: 4

Middle 10 Seconds: 7

End 10 Seconds: 2

Jack Simmons One Side Of The Story:

 Total Edits 40

First 10 seconds: 2

Middle 10 seconds: 3

End 10 Seconds: 2

Comparison:
From looking at these two videos in comparison with our own, we now have a rough idea of how many edits a 3 and a half minute song should have. We need to at least double our total number of edits to meet the required pace. By comparing our video to existing ones it has definitely helped us to realise just how much editing goes on, because it never seems that much when you are just watching the video.