Target Audience

Our target audience is people of our age - about 16+. We chose this audience because we found that a lot of people our age are currently listening to new artists like Ed Sheeran and Ben Howard, which is quite like our artist. It is also young people that are more likely to listen to new artists before they have been fully established, because they are also the target audience for a lot of music magazines and they are more likely to go to their gigs, because they are cheaper than established bands playing in big venues. 

For example, Benjamin Francis Leftwhich has currently been doing local shows in Oxford and Birmingham which a lot of people my age that I know have been to. He's currently the new artist that everyone loves and is talking about. When asking some older adults who he was, most of them didn't know. They also said that they don't go to many, if any, gigs anymore or read music magazines, so they don't hear about small, new artists.