Ancillary Products

For our two ancillary products we have decided to do a digi-pack and a magazine advert for the song and artist. Digi-paks usually have the CD and images of the artist, a track listing and 'thank-you's' to the people involved. These days digi-paks can also come as a free download with an album from iTunes, because people aren't buying as many physical CDs as they used to. 

 Typical digi-pak - this is for Oasis. They usually come in this form (six sides), with the CD inside. Interestingly this doesn't have the band on the front, but if this album was made after they had established themselves, then it is more likely for bands to do this.

To get people to buy the digi-pak it has to be promoted. It used to be that they would be advertised in magazines and newspapers, but now as well as this, they are also advertised online. We are going to produce a magazine advert for the digi-pak. A digi-pak advert would most commonly be seen in a music magazine like Kerrang! or NME. 

 Magazine advert for The Kooks (indie). Shows the whole band unlike the Oasis digi-pak to get the band recognition as they are not as big a band as Oasis.