Stop Motion Animation

We recently had a lesson on how to do stop motion animation in case it was something that we would be interested in. This video we watched is by a South American artist:

After having a lesson on animation, we have decided to consider it for our music video. It has been used in music videos before, close to our genre, for example Coldplay - Every Teardrop Is A Waterfall. The music video uses a stop motion technique and was directed by Mat Whitecross. They use drawings/painting as their medium like the BLU street art and done a mixture of lyrics and images. 

Although the use of animation may not be a typical convention, the video still uses conventions of music videos by having band performance and having shots of them individually and all together. Throughout the video the focus is mainly on the band. Chris Martin is still lip syncing to the camera, which is a typical convention, even though it is animated. They also have their unique designs on their instruments, which has become an icon of the band, especially since this album, Mylo Xyloto came out in 2011.

http://www.youtube.com/watch?v=fyMhvkC3A84 

The performance in this video has two parts; firstly, with the use of stop motion and secondly, with the use of slow motion techniques as well as strobe lighting and vibrant  colours.

We think it could be something different that we could add to our video as not a lot of music videos use stop motion. 

Obviously the Coldplay one is an example of animation being used a a large scale. Also they have decided to use stop motion animation when Chris Martin is singing which is incredibly hard, because of getting the lip syncing right. For us it would probably be better for us to keep the animation separate from the performance, because that will take a lot of time for us to get right a number of test shots.