Magazine adverts for music

As well as a digipak, we are also making a magazine advert for it. Digipak adverts are mostly advertised in music magazines such as Kerrang! and NME, but can also be seen advertised on TV and a number of websites online. Youtube is one of these and is an example of media 2.0, as the audience generally has to go searching for it, much like a movie trailer. As well as this they will also be advertised before watching videos on Youtube. The digipak will also be advertised on the bands website to let the fans know when it will be released.

They are a useful tool for record companies to get their artists' recognised and their music and to get people to go and buy the album.  Like the Lana Del Ray one, they usually show the album cover with artist name and album title with a release date on top. There can also be quotes from magazines that have reviewed it to hype up the album.