Music Video Analysis

Young Guns

Bones

This music video uses the typical conventions that can be found across all genres. There is a mixture of band performance and narrative intertwined in the video. The video starts with a fade up and then close up slow motion shots of the band members. The music also starts at the beginning of the video. After 14 seconds the song builds up and there is a cut to a shot of the whole band as everyone starts playing. This introduces each band member and establishes them as a complete band. When the lyrics start the video cuts to a close up of the lead singer lip syncing. The narrative part of the video starts after this and plays throughout the video and shows different characters.

 For the majority of music videos the narrative is  related loosely or fully to the lyrics of the song. Low key lighting and washed out colour effects are used throughout to match the mood of the song and also looks to be a convention of the genre as many other rock videos do the same thing. This also is common in rock videos to use darker colours as a bright colour palette is generally associated with pop music videos.

There is a mixture of normal speed and slow motion shots throughout the video in both performance and narrative. It is an effect that is used a lot in a wide genre of music videos, because it is an easy but effective one to use. Silhouette shots are also used in both narrative and performance.

The editing becomes much more fast pace towards the end of the song, as the song as built up to its fullest. The editing is mainly done off the beat throughout, but there are certain shots which have been done on the beat for effect. When it comes to  the end the song has less to it and resembles the beginning, therefore the editing becomes less frequent and not as fast paced. There are also more slow motion shots towards the end of the video.