Codes and Conventions - Soft Rock

Now we have decided our genre and analysed videos in the genre, we can see what type of things we should and shouldn't be doing for a soft rock music video from the codes and conventions we have seen in the videos we have analysed:

• Slow motion is used a lot in the majority of videos from this genre.
• Black and white shots are also a common feature, (they were used to establish different time frames in The Script's video).
• The narrative usually matches the lyrics and tell a story. 
• There is also more of a focus on narrative, because the lyrics tell a story.
• Like rock videos there is usually a live performance of the whole band and they use the same shot patterns (c.u's, l.s's, x.c.u etc)
• Concepts are fairly simple for both performance and narrative.
• Low key lighting.
• Darker colours and tones for mise-en-scene.
• Still simple cuts, but they don't happen as often, so the shots are longer.

It is important to note that a lot of these convention cross over into similar and over-lapping genres, such as indie pop/rock and acoustic.