Like TV and film, music comes in many different types of genre and then can be sub-grouped. Some genres do overlap in terms of sound and conventions, for example there is little distinction between something like RnB and hip hop. A lot of genres can be broadened further and put into a popular music category. Pop, rock and RnB songs can be classed as popular music songs.
Some music channels focus on a particular genre so similar codes and conventions will be used in most of the videos. By having selective channels like Kerrang! it means that the audience can establish what genre(s) they like. This is also useful for record companies as they know where to show their videos and know pretty much what audience they are going to get.
Our song is from a sub-genre of rock, probably falling under the soft rock category. Soft rock has elements of rock and folk rock music. Some of the typical instruments used are acoustic and/or electric guitars, drums, piano. Lyrics tend to be more emotional than a rock song and have a slower tempo.
Now that we have determined the genre of the song, it is important to look at existing music videos within the same genre to see if there are any separate codes and conventions that apply to this genre that you wouldn't see in a more common pop video.
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